Trek is also one of the very few brands of its size which is still family-run. In the place where frames were once built, Trek now manufactures moulds for its carbon frames. To this day, the barn still plays a central role in the company. The technology may have changed, but Trek has remained true to its roots. The products' high quality means Trek bikes come with a lifetime guarantee. Engineers, scientists and designers work continuously with top athletes and team riders on the evolution of new technology and innovations that improve the experience and performance on the bicycle. Similarly, Trek strives towards producing the most durable products of the highest quality. Trek continues to go to the greatest lengths in further development and setting new standards. Trek bikes are now distributed, sold and ridden in more than 100 countries. Trek – Highest Quality for a Lifetimeįrom its modest origins with five employees, the world-renowned brand has grown into a company employing more than 2,500 people. And they endeavoured to get people to use their bicycles more often for their daily journey, or for health and recreation purposes. Their business idea was based on serious made-in-USA craftsmanship which aimed to convey the passion of cycling to a larger public. In the 1976, two young visionaries – Dick Burke and Bevil Hogg – had a pivotal idea: they wanted to build the best bicycles in the world in a simple barn in deepest Wisconsin. Trek – Sophisticated Bikes and Reliable Bike Gear
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |